Naturgy has a very defined editorial look. They needed an illustrator that could adapt to their style guide and create work from there. This inverted the usual creative process as I had to deconstruct the existing design before creating my own illustrations. I learned a lot from the experience. 

Part of this project was a campaign for Instagram where I designed Naturgy-style characters based on the profiles of real people. Naturgy wanted to highlight ordinary people doing extraordinary things to help others during the Covid 19 pandemic, like wellness activities, cooking classes, or exercise sessions.

ClientWunderman